Attività

Tin box: when the material of your packaging is the real secret weapon that sells

To work in the study of a functional packaging for sale – as we conceive it here at Packaging In Italy – could suggest a selection of technical aspects, materials, and, only at a later stage, identifying the main guidelines.

So, do we first sit around a table to reason abstractly and, at the end, we decide technical details of the material to be used?

Not really. In fact, there are cases where the choice of the material is an integral part of the features that make a packaging functional for sales.

That is, selecting a material and modeling the packaging development based on that material. Packaging contributes to the increase in sales.

For many, it is difficult to understand, but according to facts, sales change for the better when the choice of material was conducted in a strategic manner and not as if it was one of the many technical details.

This is the specific case of a tin packaging – technically tin box – a very distinctive material that can be often functional for the use of the product; such as in the case of the can of oil, the classic cans of soda or the common tuna cans.